Build Your Online Presence and Watch Your Business Grow
In today's digital age, having a strong online presence is essential for businesses of all sizes. Your online presence includes not only your website, but also your social media profiles, online reviews and ratings, and any other online assets that represent your brand and help attract customers.
As a business with over 40+ years of experience in retail, ecommerce, and business leadership, Seven-Nine Group is well-equipped to help customers build and optimize their online presence. Our team has a foundation in strategic direction and process, as well as years of executional experience, and has worked with private equity businesses in M&A to successfully grow portfolios, manage tight budgets, and build teams and processes.
Having a strong online presence can have a significant impact on your business. According to a survey by BrightLocal, 88% of consumers trust online reviews as much as personal recommendations, and 72% of consumers say that positive reviews make them trust a local business more. In addition, a study by Google found that 50% of consumers who conducted a local search on their smartphone visited a store within a day, and 18% of those searches resulted in a sale. These stats demonstrate the importance of having a strong online presence in terms of building trust and driving sales.
Here are a few ways that a strong online presence can benefit your business, and how Seven-Nine Group can help:
Increase visibility: By having a well-designed and functional website and active social media profiles, you can reach a wider audience and attract more potential customers. Seven-Nine Group can help you build a strong online presence through website design and development, social media marketing, and search engine optimization (SEO). In fact, a study by Hootsuite found that social media has a 100% higher lead-to-close rate than outbound marketing, and businesses that use social media effectively see a 19% increase in sales.
Build trust: Online reviews and ratings can help build trust with potential customers, as they can see what other people have experienced with your business. Responding to reviews and ratings can also demonstrate your commitment to customer satisfaction. Seven-Nine Group can help you manage and optimize your online reviews and ratings, as well as develop a customer satisfaction strategy.
Improve customer service: With a strong online presence, you can provide customers with easy access to information about your products and services, as well as offer online support and resources such as FAQs and live chat. Seven-Nine Group can help you develop an effective customer service strategy that includes online resources and support channels. This can help improve customer satisfaction and loyalty. In fact, a study by Zendesk found that businesses that offer live chat support see a 73% customer satisfaction rate, compared to 61% for those that do not offer live chat.
Increase sales: A strong online presence can help drive traffic to your website and potentially increase sales. By optimizing your website for search engines and implementing targeted marketing tactics, you can effectively promote your products and services online.
Seven-Nine Group can help you develop a digital marketing strategy that includes SEO, email marketing, social media marketing, and display advertising, to drive traffic and sales. In addition, a study by the digital marketing agency Merkle found that businesses with a strong online presence saw an average conversion rate increase of 58%.
In short, having a strong online presence can help your business attract and retain customers, increase visibility and sales, and improve customer service. By investing in your online presence, you can set your business up for success in the digital age. Seven-Nine Group can help you every step of the way, from building and optimizing your online presence to developing a digital marketing and customer service strategy. Contact us today to learn more about how we can help your business succeed online.
